Research that analyzed the birthdays of all 20 million husbands and wives in England and Wales failed to reveal any evidence of attraction or compatibility between people of particular star signs.
“The enthusiasm for zodiac-based personality profiling seems undiminished by hundreds of previous studies debunking astrology.
“An internet search on Google for ‘love’ and ‘astrology’ produces three and a half million hits.
“And the books on relationships by the astrologer Linda Goodman â including Sun Signs and Love Signs â have sold more than one hundred million copies worldwide in the past 40 years.
“The public appetite for horoscopes makes media astrologers wealthy.
“These results won’t put them out of business. When it comes to love, people will try anything.”