The future of the food supply chain lives on a rooftop in Montreal – No pesticides, herbicides, or fungicides. Composting their green waste. Selling direct-to-consumer the same day the food is harvested. Capturing and reusing rainwater. Reusable packaging. Uses 50% less energy too!
It’s stunning to think Lufa – the name of the venture – was founded by two people who’d never even grown a tomato before, let alone sold one. “We said, ‘Instead of learning how the food world works, let’s just come up with what we feel the food world should be,’” says Mohamed Hage, 39, who cofounded Lufa with Lauren Rathmell in 2009.