Michael Jordan’s first choice of sponsorship was Adidas, and he nearly got the deal before getting vetoed by Adidas’s German execs who thought the 6’6” player was “too short”. With nowhere to go, he ended up at Nike.
Jordan and Nike
Michael Jordan’s first choice of sponsorship was Adidas, and he nearly got the deal before getting vetoed by Adidas’s German execs who thought the 6’6” player was “too short”. With nowhere to go, he ended up at Nike.