Budweiser will not be running a commercial during the Super Bowl for the first time in 37 years. Instead, the Anheuser-Busch InBev beer will use the marketing dollars to support Covid-19 vaccine awareness and access.
In the week leading up to Super Bowl LV, Budweiser plans to run its Super Bowl ad digitally. The spot focuses on resilient Americans during the coronavirus pandemic, including a group of health-care workers who were the first to receive the vaccine. Actress Rashida Jones, known for her roles in “The Office” and “Parks and Recreation,” will narrate the spot.