Ferrari merchandise (tee shirts, hats, sunglasses, key chains and anything that projects their association with the brand), accounts for $2.5 billion in sales each year, slightly more than the revenue from selling cars.
Successful branding
Ferrari merchandise (tee shirts, hats, sunglasses, key chains and anything that projects their association with the brand), accounts for $2.5 billion in sales each year, slightly more than the revenue from selling cars.