Nancy Bass Wyden, owner of the Strand Bookstores, took to Facebook and Twitter on Friday to say the business was “unsustainable.” Sales had slumped 70 percent since 2019 because of the pandemic, and the company’s cash reserves were running low, she wrote.
She asked patrons to “#savethestrand” with some early holiday shopping, noting that “for the first time in The Strand’s 93 year history, we need to mobilize the community to buy from us so we can keep our doors open until there is a vaccine.”
The response was explosive: The store received more than 25,000 online orders over the weekend, causing the website to crash, Wyden told The Washington Post. It normally gets 300 orders a day.